In an interview with VG247, SCEE president Jim Ryan revealed that in terms of console market share the Playstation 4 is currently dominating the European market.
Ryan elaborated, stating: ???Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don???t think market-share???s any less than 70%, and frequently greater than 90% in continental Europe.???
This success has allowed Sony to not only fund riskier projects but also keep their current price.
Although it should be noted at how flexible number statistics can be. One such example is you can get the conclusions you want to report (e.g. a majority market share) by collecting data in a particular style that allows you to draw said conclusion. This can be by surveying people what consoles they’ve bought or, more likely, checking statistics of consoles bought from stores.
Even then, what stores you collect data from may reap different statistics and less mainstream stores and some countries may be harder to find data from. This makes joyful boasts of quantitative statistics mean a bit less than people may consider, as their manipulative nature means announcements of statistics are less factual than people give credit. However manipulating statistics in an ethical manner is not really a form of deception.
Jim Ryan curiously specifically mentions that the UK does not share this trend by saying it is ???quite different???. Which considering the UK is part of Europe may make the assertion the Playstation 4 has ???market leadership in every country in Europe??? wrong if the Playstation 4 does not hold a majority market share in the UK. If it does or doesn’t is, currently, unknown. Especially since even if I knew of another source to check from, they may use a different data gathering methodology than Sony does which may lead to different results.
Either way though, after the excitement Sony managed to brew during their E3 press conference, it looks like the Playstation 4 success story may not have ended quite yet.